Commercial Break: A Quick Example Of A Good “Gen Y” Ad
Click here to view the embedded video. Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product. It’s an ad for the Hyundai Veloster. Short, effective, just...
View ArticleCommercial Break: How To Bring A Car To Market In 93 Seconds
Click here to view the embedded video. A hot tip from a few friends in my generational cohort, the ones who don’t drive or have any interest in motoring. They all love this ad for the Dodge Dart and...
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Daewoo! The Lost Art of Macho Korean Car-Commercial Voiceovers
Daewoo never had much of a presence in the United States, though I do see the occasional Nubira in the junkyard. That’s too bad, because Korean-market Daewoo ads of the 1970s and 1980s have some of the...
View ArticleDacia Borrows Iconic Queen Hit For New Duster Commercial
“Another one bites the dust.” Queen, 1980. “Another one drives the Duster.” Dacia, 2016. As the elites gaze at yet another Dacia Duster drive by, they adopt the 36-year-old words of Queen. Sort of....
View ArticleBMW Is Making Fun Of The Toyota Camry With A Used 3 Series Sedan
Call them frenemies. BMW and Toyota are working together on a high-profile sports car project that will result in a long-awaited Supra successor and a replacement for the Z4. Two heads are better than...
View ArticleHow to Score All The Cashback Deals From Tire Rack
You already saw our feature on the tire sale at TireRack on Goodyear winter tires, but it’s looking like the online superstore has a bunch of ways to earn some solid cashback between now and the end...
View Article2020 Super Bowl LIV Pre-Game Commercial Roundup
Time to celebrate America, undiagnosed head trauma, and the greatest marketing teams in all the land on Sunday night with the fifty-fourth chapter of The Big Game. It’s an excuse to eat and drink to...
View ArticleSuper Bowl LIV Car Commercial Live(ish) Blog
It’s that day – Super Bowl Commercial Sunday! I’ll be sharing the automotive commercials as they appear during the game. Keep refreshing this post so you can stay up-to-date. First Quarter Well, so far...
View ArticleGM Hypes Norway’s EV Leadership
Actor Will Farrell describes Norway’s EV leadership in one of the more amusing Super Bowl commercials, and how General Motors is looking to change all that here at home. According to a Forbes.com...
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